Selling skin care products is a rewarding, fun, and creative venture. However, you can't just dump a pound of lotion into a canning jar, close the lid, and expect to make millions of dollars. When building your own cosmetic business, there are a lot of things to think about. One of the most important aspects of building a skin care business is designing labels for your products. In fact, your labels are extremely important because studies have shown that over 50% of customers purchase a certain brand of cosmetics simply because they were drawn to the packaging. Keep reading to learn a few tips on how to design perfect custom labels for your new skin care products.
1. Know Your Market
Start by figuring out your market and then get to know them better. Ask yourself these questions to help you determine who your market is:
- Will you be selling to high-end stores, local retail shops, spas, or other types of venues?
- What is the age range of your targeted customers?
- Are your products all natural, organic, cruelty free?
- Are you intending your products to be used by the average mom or a corporate millionaire?
- What age group is your target market?
- Do you want to sell specifically to women?
- Do you want to sell products to men?
2. Take The Time To Do Market Research
Once you have determined who your target market is, take time to look at your competitor's product labels. What are the common elements found on the labels of the most successful products? Figure out what you like and don't like about the labels on successful skin care products currently in that market.
3. Create A Brand
Next, create a brand for your new skin care products. Get creative with your brand and inject a bit of your own personality into it. You want your customers to be able to connect with your products. This can be done by using bright colors if you have a fun and outgoing personality, nature themes if your products are organic, or whimsical elements if your target audience is teens.
4. Consider Using A Logo
Your logo is an essential part of your brand. All major and successful skin care companies have a logo, and you should have one too. This logo will help your customers identify your products from all the others on the shelf. Your logo and brand image should match.
5. Select Names
Now start thinking about names for your products. You want names that appeal to your target market, luring them in so they pick your product up off the shelf instead of another brand. Also, keep in mind that your product names will have to fit on the labels. Consider including prefixes like bio-, micro-, and pro- in your product names.
6. Include A List Of Ingredients
As you start to form an idea as to how you'd like your custom labels to look, make sure you leave space in the design to include a list of ingredients. You also want to have a spot where you can indicate a batch number. It's also a good idea to put your company's name and address on your product labels.
7. Stick With A Color Scheme
Now, think about the colors you want to use on your labels. Stick with colors that match your brand and logo. It's best to keep things simple by using no more than 3 colors. This will also help you keep the printing costs down when the professionals print out your custom labels.
8. Choose A Font
Many business owners don't think about fonts until the last minute, and leave it up to the printing company to choose for them. But this isn't the best idea. The font used on your product labels is just as important as the logo. Use a font that is fun and creative, but also easy to read. Choose a bold and masculine font for men's skin care products. Women's products should have softer font with script letters, or a simple and classy font.
9. Keep Regulations In Mind At All Times
If you plan on going commercial with your skin care products, there are a lot of label regulations you'll have to follow. The FDA (Food And Drug Administration) has specific rules and laws regarding the words you can and cannot print on skin care product labels. Make sure you familiarize yourself with these rules as you design the perfect labels for your products. For example, if one of your skin care products is considered to be a cosmetic, you cannot claim that your product will affect the physiological function of the skin. You can say that your cosmetic acne treatment helps improve the appearance of customer's skin, but you cannot claim it kills bacteria to cure acne.
As a new business owner, expenses are carefully monitored. One way to keep expenses down is to design your own product labels, and then take your designs to professionals to have them printed out. But many business owners find it daunting to create their own custom labels. Now that you have read this article, you are armed with everything you need to know to design perfect labels for your new skin care products.